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Entrepreneurship

David A. Kirby

出版	McGraw-Hill Education, 2003
主題	Business & Economics / EntrepreneurshipBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	00770985879780077098582
URL	http://books.google.com.hk/books?id=Z2eRQgAACAAJ&hl=&source=gbs_api

註釋

This text offers a contemporary approach in tune with developments in the growing area of entrepreneurship. It allows the reader to develop a clear understanding of the topic and its role in society, while developing the necessary skills to launch ventures and become a successful entrepreneur. There are a variety of cases to choose from throughout the text, varying in length and level to suit students undertaking undergraduate and postgraduate modules. Each chapter opens with learning outcomes, showing the chapter's aims. These are also a valuable revision tool for students to check that they have learnt what was expected of them. The pause for thought feature is integrated throughout each chapter, encouraging students to stop and digest what was discussed.