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Perspectives on Strategic Marketing Management

Roger A. KerinRobert A. Peterson

出版	Allyn and Bacon, 1983
主題	Business & Economics / Marketing / General
ISBN	02050792299780205079223
URL	http://books.google.com.hk/books?id=Z44rAAAAYAAJ&hl=&source=gbs_api

註釋

This work is a compilation of articles geared towards updating marketers and students on the structure and process of strategic marketing. Other areas covered include: investment strategy, management strategy and assessment and implementation.