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The Guerrilla Marketing Handbook
Jay Conrad LevinsonSeth Godin
出版Houghton Mifflin Harcourt, 1994
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Small Business
ISBN97803957001360395700132
URLhttp://books.google.com.hk/books?id=ZHtoPEUNDscC&hl=&source=gbs_api
EBookSAMPLE
註釋At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.