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A Preface to Marketing Management

J. Paul PeterJames H. Donnelly (jr.)

出版	Irwin/McGraw-Hill, 2000
主題	Business & Economics / Marketing / General
ISBN	00736615119780073661513
URL	http://books.google.com.hk/books?id=ZIooAQAAMAAJ&hl=&source=gbs_api

註釋

Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.