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Strategic Management
John L. Thompson
其他書名
Awareness and Change
出版International Thomson Business Press, 1997
主題Business & Economics / Strategic Planning
ISBN18615210069781861521002
URLhttp://books.google.com.hk/books?id=ZJZxQgAACAAJ&hl=&source=gbs_api
註釋An updated and revised text covering strategic management, thistext provides a comprehensive introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This teaching tool is accompanied by a lecturers resource manual and is supported by resources on the Internet.