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Google圖書搜尋
International Business
John D. Daniels
Lee H. Radebaugh
其他書名
Environments and Operations
出版
Addison-Wesley
, 1998
主題
Business & Economics / Exports & Imports
Business & Economics / International / General
ISBN
0201846187
9780201846188
URL
http://books.google.com.hk/books?id=ZLpaAAAAYAAJ&hl=&source=gbs_api
註釋
Provides a discussion of the business differences faced in international environments, the overall strategies that companies can take, and the functional alternatives of operating abroad. The text includes exercises, case studies and applications including Pizza Hut in Brazil.
