登入選單
返回Google圖書搜尋
Apples, Insights and Mad Inventors
Jeremy Bullmore
其他書名
An Entertaining Analysis of Modern Marketing
出版John Wiley & Sons, 2006-06-14
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / GeneralBusiness & Economics / Advertising & Promotion
ISBN04700315229780470031520
URLhttp://books.google.com.hk/books?id=ZQFlOalmjawC&hl=&source=gbs_api
EBookSAMPLE
註釋Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.