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Services Marketing

John E. G. BatesonK. Douglas Hoffman

出版	South-Western Cengage Learning, 2011
主題	Business & Economics / Sales & Selling / GeneralBusiness & Economics / Industries / Service
ISBN	05384764519780538476454
URL	http://books.google.com.hk/books?id=ZTWYbwAACAAJ&hl=&source=gbs_api

註釋

Bateson and Hoffman's SERVICES MARKETING, 4e, International Edition examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you understand--and succeed in--today's business environment.