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The Audience in Everyday Life
S. Elizabeth Bird
其他書名
Living in a Media World
出版Psychology Press, 2003
主題History / GeneralSocial Science / Popular CultureSocial Science / Media StudiesTechnology & Engineering / Television & VideoTechnology & Engineering / Social Aspects
ISBN04159425869780415942584
URLhttp://books.google.com.hk/books?id=ZTm11RSF1QcC&hl=&source=gbs_api
EBookSAMPLE
註釋The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.