| 其他書名 | Proceedings of the Annual Conference of the Academy of Marketing Science : 40th Anniversary Conference, Coral Gables, USA, May 24-27, 2011 |
| 出版 | Academy of Marketing Science, 2011 |
| ISBN | 09397833639780939783366 |
| URL | http://books.google.com.hk/books?id=ZWpAtwAACAAJ&hl=&source=gbs_api |