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其他書名
An Introduction to Mass Communication Interactive Edition User's Guide
出版Pearson Education, Limited, 1998
主題Social Science / Media Studies
ISBN02052947669780205294763
URLhttp://books.google.com.hk/books?id=Zb7D10qJJwIC&hl=&source=gbs_api
註釋An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.