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7 Secrets of Persuasion

其他書名	Leading-Edge Neuromarketing Techniques to Influence Anyone
出版	Red Wheel/Weiser, 2016-09-19
主題	Business & Economics / Marketing / GeneralBusiness & Economics / NegotiatingBusiness & Economics / Consumer Behavior
ISBN	16326594179781632659415
URL	http://books.google.com.hk/books?id=Zd9EDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do.
Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."