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Marketing and Service Innovation Interaction
Evo Sampetua Hariandja
其他書名
Dynamic Capability in Hotel Industry
出版Penerbit NEM, 2024-02-07
主題Business & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / Industrial
ISBN62311518839786231151889
URLhttp://books.google.com.hk/books?id=ZdD1EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book discusses dynamic capability of marketing and service innovation in the hotel industry as a learning tool and guidebook. It is the author’s hope that this book can contribute to supporting the learning process in the dynamic capability approach in hospitality and service industries.