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The CIM Handbook of Selling and Sales Strategy

David Jobber

出版	Butterworth-Heinemann, 1997
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	07506311639780750631167
URL	http://books.google.com.hk/books?id=ZhvAAAAACAAJ&hl=&source=gbs_api

註釋

A guide to the latest thinking in the field of selling, sales management and strategy. The chapter contributors have been chosen for their practical work-based experience in sales as well as their knowledge of selling and sales strategy. A key feature of this book is the coverage of contemporary sales topics such as: key account management; telemarketing; trade marketing; relationship management; commercial negotiations; and information technology applications in sales. The approach taken is to provide actionable ideas, principles, frameworks and suggestions to enhance sales performance.