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Concepts and Cases
出版Wadsworth/Thomson Learning, 2003
主題Business & Economics / GeneralBusiness & Economics / Business Communication / GeneralBusiness & Economics / Industries / Media & CommunicationsEducation / Teaching / GeneralLanguage Arts & Disciplines / Communication StudiesPerforming Arts / Mass MediaSocial Science / Media Studies
ISBN05345751969780534575199
URLhttp://books.google.com.hk/books?id=ZjdiAAAAMAAJ&hl=&source=gbs_api
註釋This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.