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其他書名
The Transnational Solution
出版Random House Business Books, 1998
主題Business & Economics / General
ISBN07126803069780712680301
URLhttp://books.google.com.hk/books?id=Zjq2QgAACAAJ&hl=&source=gbs_api
註釋"MANAGING ACROSS BORDERS is the definitive guide to the management of companies in today's global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals and the process described by Bartlett and Ghoshal provides valuable lessons on how to develop the organisational structures, administrative processes and management perspective necessary to success. 'Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. ' - Michael Porter, author of Competitive Strategy, Competitive Advantage of Nations etc."