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Mastering Public Relations
Anthony Davis
出版
Macmillan Education UK
, 2007-08-10
主題
Business & Economics / General
Business & Economics / Advertising & Promotion
Business & Economics / Public Relations
ISBN
0230549306
9780230549302
URL
http://books.google.com.hk/books?id=ZkBGEAAAQBAJ&hl=&source=gbs_api
註釋
Mastering Public Relations
takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
