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Business Analytics
James Robert Evans
其他書名
Methods, Models, and Decisions
出版
Pearson
, 2016
主題
Business & Economics / Management
Business & Economics / Statistics
Business & Economics / Strategic Planning
Business & Economics / Leadership
Business & Economics / Industrial Management
Business & Economics / Business Mathematics
ISBN
0321997824
9780321997821
URL
http://books.google.com.hk/books?id=ZlsDoQEACAAJ&hl=&source=gbs_api
註釋
For undergraduate or graduate business students.
A balanced and holistic approach to business analytics
Business Analytics,
Second Edition
teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
