返回Google圖書搜尋

What Logos Do and how They Do it

出版	Rockport Publishers, 1998
ISBN	15649638299781564963826
URL	http://books.google.com.hk/books?id=ZoJQAAAAMAAJ&hl=&source=gbs_api

註釋Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do presents ten case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market.