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Fruity, a Little Bitter and Spicy
Simon Field
其他書名
A Producer's Taste of the Global Olive Oil Industry
出版Salsi Pty, Limited, 2023-06
主題Business & Economics / General
ISBN06457327029780645732702
URLhttp://books.google.com.hk/books?id=Zp3uzwEACAAJ&hl=&source=gbs_api
註釋Fruity, a Little Bitter and Spicy provides a practical Australian producer's view of the establishment of an olive enterprise in the 'New World' and entry into the global market dominated by 'Old World' production. Moving from the early days of selecting the site for the grove, planting trees, the production of olive oil and involvement in international trade and events, the reader acquires an expansive knowledge of the global industry.Acquiring the art of tasting and profiling the flavours of extra virgin olive oil is deemed central to the understanding of its use in cuisines of all regions and cultures. After the initial research into the product and grove establishment, a tour is taken of the main producing regions in Europe to explore the different styles of product and production systems.Along the way the lifestyle of producers and the association of olive oil with food is recounted with anecdotes of generosity and conviviality. Interwoven into the fabric of the people and their groves is technical information essential to the understanding of the olive oil, its flavour and usage. The traps and opportunities are identified and explored to the advantage of those aspiring to become, or are already, involved in the olive oil trade.Subsequent to the exposure to a wide range of producers, flavours, and cuisines, the development of the global movement 'Extra Virgin Olive Oil Savantes' is recounted. 'Savantes' was founded to spread the knowledge of olive oil and establish a network of competent advocates. Over 20 years the development culminates in the inaugural World Extra Virgin Olive Oil Team Tasting Championship held in Spain.The book will attract the interest of those considering investment in the olive oil industry at all levels as well as those already involved. The challenge to the current practice and self-interest of some leaders, and their organisations, will provoke animated discussion leading to change at many levels.