登入選單
返回Google圖書搜尋
Mastering Marketing
Ian Ruskin-Brown
其他書名
A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue
出版Thorogood Publishing, 2006
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / GeneralBUSINESS & ECONOMICS / Distribution
ISBN18541832309781854183231
URLhttp://books.google.com.hk/books?id=ZqjbDeCGqI8C&hl=&source=gbs_api
EBookSAMPLE
註釋Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.

It is ideal for those working in marketing for the first time, managers in other functions--i.e. finance, HR, production--who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.