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International Franchising in Emerging Markets
Ilan Alon
Dianne H. B. Welsh
其他書名
China, India, and Other Asian Countries
出版
CCH Incorporated
, 2001
主題
Business & Economics / General
Business & Economics / Business Law
Business & Economics / International / General
Business & Economics / Franchises
Law / General
Law / Commercial / General
ISBN
0808006509
9780808006503
URL
http://books.google.com.hk/books?id=ZsBZAAAAYAAJ&hl=&source=gbs_api
註釋
"[The authors] have made a signal contribution to an understanding of 'emerging markets' and the opportunities and risks they present to international franchisors. ...the entire international franchising community owes them a debt of gratitude." Philip F. Zeidman, Piper Marbury Rudnick & Wolfe Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: China, India and Other Asian Countries shows you how to expertly navigate this next dynamic franchising frontier. This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: China, India and Other Asian Countries is a must for all professionals and academics with an interest in international franchising.