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Public Relations Curricular Revision at Eastern Washington University

Matthew O. Gill

出版	Eastern Washington University, 2011
URL	http://books.google.com.hk/books?id=Zu1TtwAACAAJ&hl=&source=gbs_api

註釋

"The purpose of this paper is to re-examine and re-imagine the current Public Relations offerings at Eastern Washington University. A review of best practices across the nation (and internationally), the history of Public Relations education in the United States, and the history of degree offerings at the institution, is then synthesized into workable solutions using Bolman and Deal's "four frames" to suggest changes from a political, cultural, structural, and human resources perspective. In the context of the severe fiscal constraints in which all public institutions of higher education currently find themselves, the challenge will be to devise a solution that both meets the needs of the large and growing number of the Public Relations students at Eastern without creating extraordinary expenses the university cannot hope to maintain in the years ahead"--Document.