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Decoration Or Transformation? Building Lasting Brand Value
Susan Davis
其他書名
Notes from the Field
出版CURRYdavis, 2023-10-24
主題Business & Economics / General
ISBN9798218290368
URLhttp://books.google.com.hk/books?id=ZvKo0AEACAAJ&hl=&source=gbs_api
註釋In Decoration or Transformation, authors Susan Davis and Ashley Curry share their experience in the strategic manifestation of unique value, and the transformative power of storytelling to differentiate a brand from all others. In 'notes from the field' confessions, like 'Branding is NOT Marketing' and 'The Good Client,' Decoration or Transformation highlights the difference between merely selling stuff and building lasting brand value.Decoration or Transformation is offered as a resource for both newcomers to branding and experienced professionals seeking fresh perspectives. Join Ashley Curry and Susan Davis on a journey of identifying enduring brand value, and its creative manifestation through narrative and visual storytelling.