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News, Business and Public Information
Arthur der WeduwenAndrew Pettegree
其他書名
Advertisements and Announcements in Dutch and Flemish Newspapers, 1620-1675
出版Brill, 2020
主題Business & Economics / Advertising & PromotionHistory / Europe / GeneralHistory / Europe / RenaissanceHistory / Social HistoryHistory / Europe / Benelux Countries (Belgium, Netherlands, Luxembourg)Social Science / Ethnic Studies / GeneralSocial Science / Media Studies
ISBN90044208279789004420823
URLhttp://books.google.com.hk/books?id=_-IVzAEACAAJ&hl=&source=gbs_api
註釋The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.