Sustainable marketing is an emerging concept in the world of marketing and business. Sustainable marketing is the marketing practice which emphasizes on meeting the needs of present generation without making the future generation compromise with resources. There are so many issues which need to be addressed by the society. The scope of the book ranges from sustainable product development, pricing strategies for sustainable products, sustainable promotional strategies and green supply chain. The book is distinguished by its extended scope on sustainable process, people’s mindset about sustainability and sustainability in physical evidence.

 This book will help activists to understand the footprint of marketing on environment and society at large. It will assist marketing practitioners as well l as students in unearthing the integrated sustainable marketing principles and provide a step by step guide in their practical application. It will be packed with relevant examples and case studies. The book highlights socio-environmental priorities, keeping in view the needs of 21st century consumer.