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Marketing and Management Sciences
Nikolaos Konstantopoulos
其他書名
Proceedings of the International Conference on ICMMS 2008
出版World Scientific, 2010
主題Business & Economics / Management ScienceBUSINESS & ECONOMICS / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / ManagementBusiness & Economics / Industries / GeneralBUSINESS & ECONOMICS / DistributionBusiness & Economics / Organizational Behavior
ISBN18481651029781848165106
URLhttp://books.google.com.hk/books?id=_42Oiy7nn80C&hl=&source=gbs_api
EBookSAMPLE
註釋Online atmospherics : classification and comparison between British and Spanish consumers / Almudena Eizaguirre, María García Feijoo, Jaione Yábar -- The Battle of marathon : segmenting, targeting and positioning in the ancient and contemporary Greece / Christos Livas, George Gkiokas, Shumaila Yousafzai -- Administrative faculties of academic leaders / Damianos P. Sakas, T.E. Simos -- Request for a new scheme of internet interconnections and network usage charging for next generation internet services / Dohoon Kim [und weitere] -- The collaborative product lifecycle management in the Enterprise 2.0 / Domenico Consoli -- Demarketing in the industrial sector / Doris Reingruber -- Promotion and hospitality industry : Albania as a case study / Elenica Pjero, Irma Shyle -- Predictors of behavioural loyalty in a professional sport membership context / Emily J. Sheridan, Geoffrey N. Soutar, James A. Dimmock -- Factors influencing knowledge sharing in an electronic community of practice / Emrah Orhun, James Hopple -- The relation between consumer innovativeness and innovation success : the case of iPhone / Francesca Cabiddu, Maria Chiara Di Guardo, Daniela Pettinao -- Exploring the "Quasi-Buying Process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module / George Masikunas -- Jacques Derrida on unconditional and conditional hospitality / Gerasimos Kakoliris -- Impact of organizational structures adjustment in big construction projects on a project success / Goran Cirovic, Simo Sudjic -- Effects of macroeconomic announcements on stock returns across volatility regimes / Henry Aray -- System dynamics approach for enhancing core competence of the LCD industry / Hyun-Ju Chang, Dohoon Kim -- The effects of innovation in employment and investment activity : an empirical analysis in food products' and beverages' industry / Ilias A. Makris -- A general and flexible fuzzy classification framework and its application to medical diagnosis / Ioannis Gadaras, Ludmil Mikhailov -- Strategic brand management in domestic and foreign products offered in Turkish market and comparison of brand equity / Ipek Savasci -- The influence of organizational culture on knowledge transfer : empirical evidence for training transfer in restaurant chains / José Luis Ballesteros-Rodríguez, Petra De Saá-Pérez, Desiderio J. García-Almeida -- System dynamics model for competition analysis between LCD and PDP in the FPD TV market / Kyung-Sun Lee, Dohoon Kim -- Trust and inspirational leadership : the keys to successful organisational change / Lesley Mearns -- Family indebtedness in the Czech Republic and new EU member countries / Lubos̮ Smrc̮ka -- The rescue principle in Czech bankruptcy law as it exists now and in the future / Lubos̮ Smrc̮ka -- Theory of the degree of trust and its application in the marketing / Momtchil Dobrev -- White or black magic for your business? Competitive intelligence and corporate espionage / Oana - Antonia Colibasanu -- Competitiveness and advertising in Greek food and beverage manufacturing firms / Ourania Notta, Aspassia Vlachvei -- The contribution of financial statement analysis of Greek hotel units to their effectiveness of administration / Panagiota Dionyssopoulou, Stiliani Asvesta -- Natural drift in organizations / Patricia Dupin -- The B.L.I.S.S. of making a difference : seeking for signs of leadership transformation in the 21st century to invoke individual and collective identity development / Patrick A. Fuss -- The importance of the control function in project management / Paul Watson -- Estimation methods for detecting non-additive effects in structural equation models : an exhibition of the two step-single indicant and two-stage least squares methods in the context of consumer service evaluation networks / Pavlos A. Vlachos, Adam P. Vrechopoulos -- Stress management styles during the implementation of organizational change program : a case analysis / Razali Bin Mat Zin -- Public private partnership, net effects and risks - the challenge for valuation and the decision making process / Sieber Patrik, Krs̮ková Martina -- Regionalisation of service trade issues under the multilateral trading regime / Somasri Mukhopadhyay -- Real options valuation model of line expansion problem in the amoled industry / Su-Jung Lee, Dohoon Kim -- Polls & mass media : an interactive relation / Theodorou Spyridoula, Panas Epaminondas -- Measurement indocators of intellectual capital - a critical review / Tse-Ping Dong, Wen-Chih Chen -- Success factors of e-government from a citizen perspective / Verena Pühringer -- Market segments serve by hospitality industry in Vlora region, Albania / Xhiliola Agaraj, Merita Murati -- How will we study the relationship in relationship marketing? / Yi-An Chuang -- Symposium on strategic management in the business and shipping sectors / Aristotelis B. Alexopoulos -- Managing oil spills in Greek waters / Aristotelis B. Alexopoulos, Nikolaos Konstantopoulos -- Managing problems in sea transport related to the delivery of the cargo : letters of indemnity vs. bills of lading / Aristotelis B. Alexopoulos, Nikolaos Konstantopoulos, Anthi Z. Vaxevanou -- The implementation of differentiation strategy in the area of Greek paramaritime companies / Anthi Z. Vaxevanou, Nikolaos Konstantopoulos -- The structure of business and economic perceptions in the auto cars' market / George Gountaras, Johanna Gotsi -- The supportive relations between franchisor and franchisee / Klouvas Isidoros, Papadimitrakis Alexandros -- The conceptualization of the informatics contribution in the small to medium enterprises / Malliaraki Emmanouela, Pitsineli Georgia -- The skills of informatics professionals in the framework of the small business / Gerazouni Evangelia, Papadopoulou Georgia -- The “Information” factor in the relationship between franchisor and franchisee / Ntanou Angeliki, Tapakoudi Maria -- Measuring service quality in the Greek's shipping transportation sector : the emerging gap in customers' expectations and perceptions / Damianos P. Sakas, Terzi Marina -- Shipping managers' perceptions on customers' expectations : a misleading concept? / Damianos P. Sakas, Terzi Marina -- Symposium on hospitality & tourism knowledge management / Konstantinos Andriotis -- A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece. Implications for an advertising communication programme / Evgenia Bitsani, Androniki Kavoura, Paris Kalomenidis -- What are public relations doing in a 'place' like place marketing? A proposed Public Relations Plan (PRP) for the region of Kainuu, Finland / Alex Deffner, Theodore Metaxas -- Knowledge security for hospitality industry / Walter S.L. Fung, Richard Y.K. Fung -- Explore your destination brand by "exploring your senses" / Eleftheria Kampa, Irini D. Rigopoulou -- Flexibility of tourism product "The Application of Agile Thinking in the Tourism Sector" / Petrakis Emmanouil, Karpathiotaki Thiresia -- Discovering characteristics of learning organizations in the hotel industry of northern Greece / Eugenia Petridou, George Tsourvakas, Niki Glaveli -- Internal branding as a tool to ensure the employees' brand promise delivery / Khanyapuss Punjaisri, Alan Wilson -- Selfregulation - does it really work better than regulation / Borut Strazisar -- The effect of the olympic games on the tourism industry of the host country / Rodoula H. Tsiotsou, Nicole Gouri -- The role of tourism in European regional growth / George M