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Business Research Methods

Donald R. CooperPamela S. Schindler

出版	McGraw-Hill Irwin, 2006
主題	Business & Economics / GeneralBusiness & Economics / Operations ResearchBusiness & Economics / Training
ISBN	00729792329780072979237
URL	http://books.google.com.hk/books?id=_4zWAAAAMAAJ&hl=&source=gbs_api

註釋

part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.