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Nonprofit Internet Strategies
Ted HartJames M. GreenfieldMichael Johnston
其他書名
Best Practices for Marketing, Communications, and Fundraising Success
出版John Wiley & Sons, 2005-03-25
主題Business & Economics / Nonprofit Organizations & Charities / GeneralBusiness & Economics / General
ISBN04717161979780471716198
URLhttp://books.google.com.hk/books?id=_76peh67eb0C&hl=&source=gbs_api
EBookSAMPLE
註釋Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.