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Publishing for Professional Markets
Simba Information Inc., Staff
其他書名
Forecasts & Analysis 2004-2005
出版R.R. Bowker, LLC, 2005-04
主題Language Arts & Disciplines / Publishers & Publishing Industry
ISBN08870930519780887093050
URLhttp://books.google.com.hk/books?id=_KU5m1ogTrMC&hl=&source=gbs_api
EBookSAMPLE
註釋"Publishing for Professional Markets is the only report of its kind, covering the $15 billion U.S. professional publishing market with full breakdowns by market segment and major media. This report is an essential tool for executives who need to understand the business strategies driving publishing revenues in the medical, legal, scientific/technical, and business markets.This invaluable reports covers: Books Journals Newsletters & looseleafsOnline services databases/directoriesLearn which of these media are forecast to post the strongest growth over the next three years, and what's fueling that growth. Complete with profiles of 30 leading commercial, association, and university press publishers that detail key strategic and financial performance."