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Preparing a Winning Business Plan
Matthew Record
其他書名
How to Win the Attention of Investors and Stakeholders
出版How To Books Ltd, 2003
主題Business & Economics / Small BusinessBusiness & Economics / Strategic Planning
ISBN18570388199781857038811
URLhttp://books.google.com.hk/books?id=_MecuQQnioUC&hl=&source=gbs_api
EBookSAMPLE
註釋For a manager a business plan is one of the most important documents they will have to produce, whether just starting out in business, or already trading. This book aims to show how to produce a well thought out and carefully structured plan which could be crucial to the survival and long-term success of the enterprise. Poor planning has been identified as the major cause of business failure - a third of all new businesses fail in their first year, and of the rest 95 per cent will not make it beyond five years. This book aims to help ensure that businesses get off to the right start. CONTENTS: Writing a business plan - your business idea - the market - your marketing plan - your operational plan - your sales forecast - your financial analysis - your appendices - presenting your plan - running the business to plan ADDITIONAL INFORMATION: Illustrations:Glossary, index About the author Matthew Record is a business consultant specializing in the preparation of business plans for a wide variety of clients.