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Social Marketing in a Country
Carlos Oliveira Santos
其他書名
The British Experience
出版CreateSpace Independent Publishing Platform, 2016
主題Political Science / Public Policy / Social Policy
ISBN15348225509781534822559
URLhttp://books.google.com.hk/books?id=_NlXvgAACAAJ&hl=&source=gbs_api
註釋Since 2004, the British government has delivered a wider national policy on social marketing that has created a new frame of reference in this field. Using a cognitive approach, this book studies the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy, with the aim of improving social behaviour change and wellbeing. May it contribute to the conception and development of similar policy solutions in other situations and countries according to appropriate transfer and implementation!