登入選單
返回Google圖書搜尋
Marketing the Best Deal in Town
Nancy Rossiter
其他書名
Your Library
出版Elsevier, 2008-03-31
主題Language Arts & Disciplines / Library & Information Science / GeneralBusiness & Economics / Marketing / General
ISBN17806312789781780631271
URLhttp://books.google.com.hk/books?id=_QOkAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. - Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself - Emphasis on creativity and innovation - Practical advice from practitioners on what works and what does not