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其他書名
Unlocking Unconscious Biases in Decisions
出版Libri Publishing Limited, 2016-09-01
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / Strategic Planning
ISBN19114500189781911450016
URLhttp://books.google.com.hk/books?id=_XDLEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward framework everyone can use, where these biases are embodied into eight memorable characters that help us to avoid these pitfalls and make better decisions.