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Marketing and Smart Technologies
José Luís Reis
Marc K. Peter
José Antonio Varela González
Zorica Bogdanović
其他書名
Proceedings of ICMarkTech 2022, Volume 2
出版
Springer Nature
, 2023-05-11
主題
Technology & Engineering / Electrical
Computers / General
Technology & Engineering / Engineering (General)
Computers / Artificial Intelligence / General
Mathematics / Probability & Statistics / General
ISBN
9811990999
9789811990991
URL
http://books.google.com.hk/books?id=_Xm-EAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.