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Beyond the Balanced Scorecard
Mark Graham Brown
其他書名
Improving Business Intelligence with Analytics
出版Productivity Press, 2007
ISBN04293000269780429300028
URLhttp://books.google.com.hk/books?id=_Z8cxQEACAAJ&hl=&source=gbs_api
註釋Improve the 'Health' of Your Organization by Using the Right Metrics! The vast majority of companies use some form of balanced scorecard to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization. Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations. Leaders will learn how to objectively measure: Relationships with Customers Employee Satisfaction External Business Environment Supplier/Vendor performance Strategy and Financials This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.