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Basic and Advanced Focus Groups

David L. Morgan

出版	SAGE Publications, 2018-07-13
主題	Social Science / ResearchReference / Research
ISBN	15063271099781506327105
URL	http://books.google.com.hk/books?id=_hVcDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.