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Focus Group Interviews in Education and Psychology
Sharon VaughnJeanne Shay SchummJane SinagubJane M. Sinagub
出版SAGE, 1996-01-18
主題EDUCATION / StatisticsEducation / ResearchPsychology / GeneralPsychology / Research & MethodologyReference / ResearchSocial Science / Research
ISBN08039589359780803958937
URLhttp://books.google.com.hk/books?id=_iyYDZIAH1YC&hl=&source=gbs_api
EBookSAMPLE
註釋Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator's guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing "trial runs" of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects' responses.