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The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online
Leonard Tan
出版Candid Creation Publishing
主題Business & Economics / E-Commerce / Internet MarketingBusiness & Economics / Advertising & Promotion
ISBN98109675519789810967550
URLhttp://books.google.com.hk/books?id=_jGeCgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today:

Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius.

Whether you are a business owner or marketer, the strategies in this book will inspire you to take advantage of data-driven analytics to increase your sales leads and build brand engagement. This book is for you if you feel you are on a bumpy course in your marketing campaign, or would like to get your feet wet in the digital marketing landscape. You will come away feeling enlightened regarding all the marketing jargon, with a clearer perspective on what you should do to excel in the digital landscape.