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An Honest Day's Work
Chris Atkins
其他書名
True Tales of a Life in PR
出版Pill Hill Productions, 2014-09-19
主題Biography & Autobiography / GeneralBusiness & Economics / GeneralBusiness & Economics / Public Relations
ISBN09907815189780990781516
URLhttp://books.google.com.hk/books?id=_lW7oQEACAAJ&hl=&source=gbs_api
註釋"An Honest Day's Work" chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, As a senior executive at some of the largest and most respected public relations agencies and companies in the world, Atkins handled almost every type of crisis imaginable, from plane crashes to corporate scandals to a memorial service for the world's wealthiest black entrepreneur. His stories are as funny as they are instructive for people entering the field, and will strike a chord with any professional services veteran.