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其他書名
The Realities of Public Relations
出版Wadsworth Publishing Company, 1993
主題Business & Economics / Public Relations
ISBN05341726289780534172626
URLhttp://books.google.com.hk/books?id=_rEbAQAAMAAJ&hl=&source=gbs_api
註釋This text presents the history and development of public relations, an introduction to communication theory, persuasion and research methods as well as an overview of practical topics.