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The Ultimate Guide to Sports Marketing
Stedman GrahamLisa Delpy NeirottiJoe Jeff Goldblatt
出版McGraw Hill Professional, 2001-05-11
主題Business & Economics / Personal Finance / InvestingBusiness & Economics / Personal Finance / General
ISBN00713811399780071381130
URLhttp://books.google.com.hk/books?id=_sruo75lyrAC&hl=&source=gbs_api
EBookSAMPLE
註釋Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals