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CIM Coursebook 03/04 Marketing Communications

Graham HughesChris FillDirector of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris Fill

出版	Routledge, 2003
主題	Business & Economics / Marketing / GeneralStudy Aids / Professional
ISBN	07506595999780750659598
URL	http://books.google.com.hk/books?id=_wE9dgmcvB0C&hl=&source=gbs_api
EBook	SAMPLE

註釋

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to a website where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; and search the coursebook online for easy access to definitions and key concepts.