If you think the Internet is only for sales and marketing, you're only getting less than half the picture. There are "hidden profits" on the Net: a whole other side to the online world that companies, small and large, are beginning to explore. In Net Income, internet business gurus Wally Bock and Jeff Senne reveal their program for business success by using the Internet, intranet and extranet to slash expenses, enhance revenue, and boost productivity, too.Filled with ready-to-go tactics, Net Income examines the business from customer service to product development, and from finance to order fulfillment, offering examples, ideas, and action steps that use the Internet to make an immediate impact on the bottom line. Entrepreneurs and executives alike will appreciate Bock and Senne's ability to make information technology accessible and relevant. Net Income captures their style as distinguished speakers and consultants, dropping the technical terminology in favor of a hard-hitting, strategic business approach.
