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Strategic Management
Cliff BowmanDavid C. Asch
出版Bloomsbury Publishing, 1987-06-26
主題Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN134918702X9781349187027
URLhttp://books.google.com.hk/books?id=_zRIEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.