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Television and Its Viewers
James Shanahan
Michael Morgan
其他書名
Cultivation Theory and Research
出版
Cambridge University Press
, 1999-09-09
主題
Performing Arts / Television / General
Performing Arts / Television / History & Criticism
Social Science / Anthropology / Cultural & Social
Social Science / Popular Culture
Social Science / Sociology / General
Social Science / Media Studies
Technology & Engineering / Television & Video
ISBN
0521587557
9780521587556
URL
http://books.google.com.hk/books?id=a0pS07ff92oC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.