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Principles & Practice of Marketing

Jim Blythe

出版	Thomson, 2006
主題	Business & Economics / Marketing / General
ISBN	18448012099781844801206
URL	http://books.google.com.hk/books?id=a6_xzQEACAAJ&hl=&source=gbs_api

註釋

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.