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The Rhetoric of Soft Power
Craig Hayden
其他書名
Public Diplomacy in Global Contexts
出版Lexington Books, 2011-11-15
主題Language Arts & Disciplines / RhetoricPolitical Science / International Relations / Diplomacy
ISBN07391426079780739142608
URLhttp://books.google.com.hk/books?id=a83wkZcs6AsC&hl=&source=gbs_api
EBookSAMPLE
註釋The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.