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其他書名
Transforming Customer Data Into Customer Value
出版Wiley, 2001
主題Computers / Database Administration & ManagementComputers / Data Science / Data AnalyticsComputers / Information TechnologyComputers / Internet / GeneralComputers / Web / GeneralComputers / Electronic CommerceComputers / Hardware / GeneralComputers / Desktop Applications / General
ISBN04714160969780471416098
URLhttp://books.google.com.hk/books?id=aBElAQAAIAAJ&hl=&source=gbs_api
註釋Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.