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Contemporary Marketing 2011
Louis BooneDavid Kurtz
出版Cengage Learning, 2010-01-01
主題Business & Economics / General
ISBN05387468909780538746892
URLhttp://books.google.com.hk/books?id=aML4wAEACAAJ&hl=&source=gbs_api
註釋Over the years, Boone and Kurtz’s CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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